Process

Most ideas are incremental extensions of existing solutions. To truly reimagine new solutions, we must first understand how the world is changing. Only then can we anticipate how to solve real problems for people.

00_Human-Centered Design_2x2

 

By observing how people do things in the real world, we can gather evidence of what is going on rather than assuming we already know.

02_observe_behavior

 

By focusing on not just what they say, but what they are doing, thinking and feeling, we can identify unarticulated needs.

01_understand_people_cropped

 

After spending time with a relatively small number of users, we can identify a consistent journey and seek ways to fit new solutions into people’s lives.

04_user_journey

 

Once we have captured the current experience, we can look for patterns of opportunity.

03_cluster_insights

 

As we start making sense of the insights, we can consider strategies for where to create the most value for our user.

05_strategy_where_to_play_cropped

Sketching ideas can take form as storyboards, interface designs, or in this case, a little structure to prioritize the new ideas in a single solution.

06_sketch_concepts

 

As ideas form into concepts, it helps to think through the primary use cases as interactions without worrying too much about final visual design.

 

07_interaction_design_cropped

 

 

When we are ready for feedback, prototyping with high fidelity designs can sell the new idea to stakeholders and test concepts with users.

08_prototype_concepts_cropped

Concepts typically go through several iterations, and it is important to contrast current vs future to evaluate success and scope of effort.

09_realize_change_cropped

For all the strong ideas that can’t be done right away, creating a roadmap helps consider time, effort and dependencies to achieve fundamentally different solutions.

10_roadmap_plans_cropped

 

And then we start developing the real offering with a focus on go-to-market strategy and an eye on the competition to ensure we stay ahead of the game.